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Reviews

Bill’s thoughtful analysis of what it takes to be a entrepreneur and stories to make it an enjoyable reed should be shared with all thinking of launching a new business. Great work Bill.

Jim Sims founder Cambridge Technology Partners, Airgain, Silicon Valley Data Science, Gen3 Partners

Recently picked up a copy of Bill's book, Press Go, and quite frankly could not put it down once I got started. Great practical advice without a lot of the preaching so common in many business books. Bill's frank descriptions of his experiences across multiple successful companies, including both ups and downs, ring true. I highly recommend the book to both those on the way up looking for practical, actionable advice and to those who have " been there, done that" and will enjoy reminiscing on their personal experiences. GREAT READ!”

Ken Marshall Serial Entrepreneur

This is one of the most fun business books I’ve ever read – and one of the most valuable. As an angel investor who works closely with entrepreneurs, I can relate to many of Bill Seibel’s vivid and informative stories about what REALLY works – and what doesn’t – in the start-up world. My advice to entrepreneurs: READ THIS BOOK! Pay particular attention to the “Parting Thoughts” for each chapter: these are some of the most important pieces of advice you will ever receive about how to succeed as an entrepreneur.

Chris Rich Angel Investor, Board Member, ex-EVP GSK’s Wellness Business

Loved the book. Wonderful stories and lessons learned. I laughed and reflected and considered how his experiences were similar to so many of mine. The difference, of course, is that he has woven them into an easy to read and to understand, extraordinary book. This book should be mandatory reading for everyone in business.

Blaine Hurst retired CEO of Panera; former president of Papa John's

Today's tech-entrepreneur climate certainly reflects the particulars of modern technology...yet the lessons in PRESS GO from 30, 25, 20, and 10 years ago are every bit as relevant to today's and tomorrow's entrepreneurs. The author's writing style is engaging and carries the reader along not only the author's career journey, but the myriad of lessons that were learned along the way. From big picture subjects to deep dives into raising money and the selling process and much more, PRESS GO is one-stop shopping for anyone who has entrepreneurial aspirations.

Alan Simon Best Selling Author

Press Go -> and get immersed in the world of entrepreneurship. Bill's book is an easy, entertaining and at the same time fascinating read from a serial entrepreneur and life-long storyteller. Bill manages to present real-world complex decision scenarios in a way that your brain creates easy-to-remember and repeatable patterns on its own. Those lesson ‘co-earned’ by reading his book can function as a most valuable mirror for your own Press Go. Working with many startup entrepreneurs myself, I know that a little lightheartedness combined with the right dose of analytical dissection of the respective situation and your willingness to fail fast makes one a successful entrepreneur. I highly recommend this book to all schools teaching entrepreneurship! WELL DONE, BILL!

JJ Sendelbach Managing Director Doublejay Consulting

This book actually reads more like an autobiography than a management book. It's very educational and entertaining at the same time. I appreciate that Bill didn't just share his successes but as well his hard lessons learned., something many authors try to avoid. The book reads more like an autobiography than a regular management book, and as well as a big dose of humor. That's what made it so easy to read. I highly recommend reading it.

Theo Schnitfink Founder/CEO Symphony Solutions

Bill writes with passion and humility. Press Go has something for everyone: hard-won learnings for new startups, some nostalgia-inducing anecdotes from the early days of tech entrepreneurship, and extremely well-researched market insights.

James Delattre Professor of Entrepreneurship, Penn State University

The best business book of the last 20 years.

Johnny Regan CEO, The Global Vision Conference

Entrepreneurs don’t get second chances. I’ve seen Bill help many entrepreneurs anticipate challenges and overcome them to launch and scale successful startups. Any would-be entrepreneur who is searching for practical ways to turn dreams into reality must read this book.

Mark Fullerfounder/CEO ROSC Global, co-founder/Chairman/CEO Monitor Group; member World Economic Forum and Massachusetts Governor’s Council on Economic Growth and Technology

Bill Seibel is an economic national treasure. He has evolved from his outside-of-Pittsburgh working class roots to become one of the world’s most respected voices in entrepreneurship. He understands the full cycle of migrating ideas into companies and companies into billion-dollar investor-delighting, employee inspiring and customer expectation exceeding juggernauts. Bill is an amazing story teller. His book should be required reading at every business school, engineering and computer science program on the planet.

Thornton MayFuturist, Educator, Author of “The New Know”

Bill’s rich and colorful stories make this a business book that I found more enjoyable than any novel I’ve read over the last year. Not only do I recommend it for entrepreneurs at any stage of their journey, but also for general managers whose job it is to continuously generate excitement and innovation within their organization.”

David AbdowPresident and CEO, Babson Global, Inc.

Not only does this book give you an inside look at what it takes to build a special company from the ground up, it also takes you on a heartfelt journey full of entertaining, incredible stories that help you grasp the pitfalls and triumphs of entrepreneurship. I would recommend Press Go to anyone trying to hatch a start-up or a new venture inside an existing company.

Scott SnyderSerial Entrepreneur, Co-Author of “Goliath’s Revenge How Established Companies Turn the Tables on Digital Disruptors,” Senior Fellow, The Wharton School

I love this book!  Bill has managed to take lessons “earned” as an entrepreneur, and make them applicable to leadership in larger organizations, and most importantly, in life. He is an adept storyteller with incredible experiences. His stories are entertaining and educational — the best of both worlds, and punctuate his lessons beautifully.

Jody DavidsIndependent Board Member, Retired global CIO, PepsiCo, Inc.

Compelling advice to current and future leaders navigating the process of starting, scaling, managing and exiting high growth businesses as crafted by a master storyteller. Read and learn.

Crawford Del PretePresident IDC

I’ve seen Bill in action! He has the gift of anticipating business problems before they occur, and always knows what to do to prevent them. He is the expert that you didn’t know you needed!

Cheryl SmithRetired Global Business Leader, Entrepreneur, Co-author of “The Day Before Digital Disruption”

Bill masterfully presents his lessons earned from working with more than 50 startups through stories that ensure you will never forget them. New and seasoned entrepreneurs will find his expert advice invaluable. His book is must reading for both.

Mike Pehlco-founder Guidepoint Growth Equity; partner Advent; founder/CEO of multiple startups

A powerful book for every entrepreneur. If you are experienced it will validate your journey and if you are not, it will help you map the journey.

Augusto VidaurettaCo-Author of Sales is a Contact Sport, Serial Entrepreneur

Entrepreneurs don’t get second chances. I’ve seen Bill help many entrepreneurs anticipate challenges and overcome them to launch and scale successful startups. Any would-be entrepreneur who is searching for practical ways to turn dreams into reality must read this book.

Mark Fuller, founder/CEO ROSC Global, co-founder/Chairman/CEO Monitor Group; member World Economic Forum and Massachusetts Governor’s Council on Economic Growth and Technology

Bill Seibel is an economic national treasure. He has evolved from his outside-of-Pittsburgh working class roots to become one of the world’s most respected voices in entrepreneurship. He understands the full cycle of migrating ideas into companies and companies into billion-dollar investor-delighting, employee inspiring and customer expectation exceeding juggernauts. Bill is an amazing story teller. His book should be required reading at every business school, engineering and computer science program on the planet.

Thornton May, Futurist, Educator, Author of “The New Know”

Bill’s rich and colorful stories make this a business book that I found more enjoyable than any novel I’ve read over the last year. Not only do I recommend it for entrepreneurs at any stage of their journey, but also for general managers whose job it is to continuously generate excitement and innovation within their organization.”

David Abdow, President and CEO, Babson Global, Inc.

Not only does this book give you an inside look at what it takes to build a special company from the ground up, it also takes you on a heartfelt journey full of entertaining, incredible stories that help you grasp the pitfalls and triumphs of entrepreneurship. I would recommend Press Go to anyone trying to hatch a start-up or a new venture inside an existing company.

Scott Snyder, Serial Entrepreneur, Co-Author of “Goliath’s Revenge How Established Companies Turn the Tables on Digital Disruptors,” Senior Fellow, The Wharton School

I love this book!  Bill has managed to take lessons “earned” as an entrepreneur, and make them applicable to leadership in larger organizations, and most importantly, in life. He is an adept storyteller with incredible experiences. His stories are entertaining and educational — the best of both worlds, and punctuate his lessons beautifully!

Jody Davids, Independent Board Member, Retired global CIO, PepsiCo, Inc.

Compelling advice to current and future leaders navigating the process of starting, scaling, managing and exiting high growth businesses as crafted by a master storyteller. Read and learn.

Crawford Del Prete, President IDC

I’ve seen Bill in action! He has the gift of anticipating business problems before they occur, and always knows what to do to prevent them. He is the expert that you didn’t know you needed!

Cheryl Smith, Retired Global Business Leader, Entrepreneur, Co-author of “The Day Before Digital Disruption”

Bill masterfully presents his lessons earned from working with more than 50 startups through stories that ensure you will never forget them. New and seasoned entrepreneurs will find his expert advice invaluable. His book is must reading for both.

Mike Pehl, co-founder Guidepoint Growth Equity; partner Advent; founder/CEO of multiple startups

A powerful book for every entrepreneur. If you are experienced it will validate your journey and if you are not, it will help you map the journey

Augusto Vidauretta, Co-Author of Sales is a Contact Sport, Serial Entrepreneur

The best business book of the last 20 years.

Johnny Regan, CEO, The Global Vision Conference

“Press Go” Table of Contents

 

Part 1—Launching………………………………………………………………………………………………..

1 – Lessons in “Tuepenerernr”-ship

2 – Getting Hooked—Why Start a Company?

3 – Eureka! How to Find (and Validate) Your Business Idea

4 – What’s It Like to Become a CEO?

5 – How to Build Your Team

Part 2—Marketing and Sales………………………………………………………………………………….

6 – How to Craft Your Customer Value Proposition

7 – Who’s In Sales?

8 – There’s No Such Thing as a Tier 3 Client … at Least Not in the Early Days of a Startup

9 – When Does Focus Become Critical? And How Do You Do It?

10 – How Do You Build Your Network?

11 – How Do You “Land and Expand?”

Part 3—Scaling…………………………………………………………………………………………………….

12 – How Good Are You at Executing Plan B?

13 – What Are the Secrets to Raising Money?

14 – What Is the Future of Venture Capital and Private Equity?

15 – How Should You Build Your Fiduciary and Advisory Boards?

16 – How Do You Generate Buzz?

17 – Hyper-Scaling Your Startup

18 – How to Hyper-Scale Your Team

Part 4—Exiting…………………………………………………………………………………………………….

19 – Finding Your Exit

20 – Fireworks on a Foggy Night—ZEFER’s IPO Roadshow

21 – The Wreck of the Zephyr

22 – Keeping Score

23 – Life Lessons

Appendix—Lessons Applied to Professional Services